It’s easy to become ‘good enough’ quickly-no coding required. “For non technical folks like me, it’s a way to create and also a way to get some independence so we don’t have to ask devs for everything,” says Corey Haines, creator of Swipe Files, which he launched using no-code tools. While they come with tradeoffs, it’s inevitable that more products will be built - or at least MVP’d - without writing code, including by programmers that can code. Predictably, many criticize and judge those that use “no code” tools. ![]() Despite the many benefits, no-code does have limitations. Just as having a chatbot or launching a podcast isn’t going to triple your sales, no-code tools aren’t going to transform the way you do business overnight. One in three people don’t yet have an opinion on no-code, and barely half are excited about its potential.Īs with any trend in marketing and business, no-code shouldn’t be viewed as a magic bullet.
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